Client: Red Bull
Strategy — Experiential
The Challenge
In 2021, Red Bull asked Trillblazin to create an event that brought the Portland Trail Blazers in-arena experience home during COVID.
My Role
Creative direction, strategy, art direction, procurement & experimental fabrication, merchandise development, managing creatives and vendors.
The Vision
We came up with a concept that included a Home Kit and pregame pick up experience. For pick up, we created a Portland-centric environment that would make you feel like you're walking down the player tunnel entrance at the arena. The Home Kit included everything you'd need for game time — a special pint glass, coaster and tote bag, plus a full pizza from Sizzle Pie and Red Bull cocktails.
Deliverables
Event Strategy, custom event buildout, experiential fabrication, branding, merch collection, social media rollout.
